Allegra   “Wheatsurfer”

Allegra’s launch spot. No green screen here. All of the windsurfing was shot live and composited with motion control shots filmed to match the windsurfer’s action. Bill Timmer and ILM handled directing, editing and  efx work respectively. People contacted us wanting to know how much wind it took for her to surf on land. Winner of the Mobius award for effective advertising, the client had record sales for a new product launch in the allergy medication category.

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